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Non conventional marketing
The consumer is changing his relation with brand. New technologies are becoming a thing of great moment in our life and define new sociological and psychological aspects. Each day we are exposed to more than 5000 advertisements. For these reasons, we have to find out brand new way to communicate with our client.
Aida Partners Ogilvy PR wants to find out effective communication and marketing actions, to create innovative relations between client and brand. We can not talk about consumer target, but about “liquid society”, as said Zygmunt Baumann. Everyone acts, lives and relates himself with the others following new, personal and changeable rules.
By the analysis of the elements of a brand, Aida Partners Ogilvy PR can find out the most suitable non conventional marketing activities, that can overtake consumers. The aim is to consolidate brand’s top of mind position. We analyse attentively the actions to realise, involving Aida Partners’ communication staff and creating concrete results.
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