Consultation about communication can not operate without taking in consideration firm’s global marketing approach.
Aida Partners Ogilvy PR can support business’ marketing management and analyse the strength and weaker points in relation to the actual market, giving lot of importance to final targets and stakeholders.
The project starts from the decoding and arrives marketing and communication aspects.
Analysing the instruments and making plans we can check the result and plan a finishing up work.
In all these stages, favouring Aida Partners Ogilvy PR's philosophy, we prefer strategy and quality instead of creativity.
- Analysis of micro and macro economical scenery
- Examination of strength and weaker points
- Identification of primary and secondary aims
- Study of a strategy that can pursue these aims
- Identification of final targets
- Study of the communication market and communication consumers
- Planning of the activity
- Selection of the instruments
- Planning of means
- Definition of costs and benefits
- Enforcing of the project
- Periodical check