Today consumers are subject to invasive and bungling communications. Their behaviours escape from the classical instruments of interpretation, which represented for years the core of the analysis.

To be always updated about diagnostic instruments that new technologies provide, Aida Partners Ogilvy PR observes continually market analysis scenery.

Aida Partners Ogilvy PR, after a focusing evaluation, has decided to work whit 1to1 Lab. They recur to very far disciplines from marketing, like neurosciences, design, artificial intelligence, cognitive ergonomics and classic disciplines like psychology, cultural anthropology and semeiotics.

There is a partnership between 1to1 Lab and Aida Partners Ogilvy PR that allows us to be in the van in this sensitive field, especially in the definition of future marketing and communication strategies.