Aida Partners srl - corporate social responsibility

Today people ask to business to improve the quality of life. The words “quality of life” embrace different aspects: environmental conservation, be on good terms with internal and local publics, innovation technology, respect of biodiversity, preservation of local cultures.
The meaning of “scripta manent, verba volant” should be searched in Middle Ages, when the culture was oral and the aim was to reach as much public as possible.
Today the oral history is not so important, because words are used inopportunely, so it becomes necessary to write them down. Only in this way words acquire importance.

From these essential requirements is born Globaletica, the innovative approach to Corporate Social Resposability (CSR). Globaletica is a project of Ethics2Business, the consultancy structure about CSR, borne form the fusion of Aida Partners and B2 Comunicazione. Globaletica is the synthesis of a study which has involved Ethics2Businnes, Legambiente and lawyer Raffaele de Ruvo, from Maccabruni & Partners legal practice.
A recent research made by Legambiente and managed on more than 1000 opinion leader, has shown interesting aspects: arket is interested in Corporate Social Responsibility.

For this reason, 87,9% of interviewed (financial analysts, investors, media) declare that each Business should prepare a strategic plan of supportability. Market considers important to integrate strategic plan of supportability to Industrial Plan, even if only 9% realise this integration.
Aida Partners Ogilvy PR maintains that, according to the data of the analysis made in the last three years with financial analysts and media, improving a Corporate Communication plan based on business social responsibility is a benefit for the business reputation.
The partnership between Aida Partners Ogilvy PR and B2 Comunicazione is born to study and to realise Corporate Social Responsibility projects, that contribute to give importance to business and “non profit” organizations and to increase their reputation with the stakeholder.
This project is possible thanks to Legambiente, the most important Italian environmentalist onlus and an ethic and super partes partner, that can protect the interests of the different stakeholders.