Intangible assets are part of human estate, that combined between them, give birth to others intangible assets like innovation, reputation, organization and communication, all things that create competitive advantages.
Give value to intangible asset means to activate an identification and communication process. The stakeholder can appreciate the methods as they are embedded in their products/services.
The peculiarity of the markets mixed to the uniqueness of society make very difficult to standardize intangibles values: innovation, for example, is different even in complementary areas.
What changes is how stakeholder of different business notices the intangible assets.
Aida Partners Ogilvy PR gives value to intangible assets, and takes part in identification and communication stages, being the link between business and stakeholder for:
- Identify the gap between intangible business asset and intangible asset noticed by the stakeholder;
- Give to stakeholder all the information to appreciate the intangible assets
- Activate feedback process during the communication process
A business should have the ability to communicate intangible values such as: the importance of a brand, social and environmental reputation, human resources, product innovation and creativity.
In terms of financial markets and listed companies, the advantages include: lesser volatility for shares listed on the Stock Exchange connected to an understanding of the components which make up intangible assets and, as such, facilitated access to venture capital, boosting the number of long term investors; lower cost of capital and therefore easier access to capital debt; increased capacity to attract, select and retain human talent.
Some studies have shown that voluntary disclosures on intangible assets, such as satisfaction and costumer loyalty, management quality and service and product innovation are also useful.
A complete communication regarding intangible assets held by businesses favours credibility, reducing the costs of accessing capital markets, particularly venture capital.
