 |
Think of the small as large and the few as many. Confront the difficult while it is still easy; accomplish the great task by a series of small acts. The Master never reaches for the great; thus she achieves greatness. |
 |
| |
Tao Te Ching |
|
We are not masters, but we believe that we must take work one step at the time in order to achieve great things. Furthermore, greatness is a relative concept, not an absolute one.
What counts is the quality of the impression you make, not its size...
As the famous composer Alfred E. Newman once said, "We are living in a world today where lemonade is made from artificial flavours and furniture polish is made from real lemons."
In this world - complex to the point of becoming confusing - we believe that communication is the winning formula and should be used to simplify and to render what we want to convey both fruitful and accessible.
We practice a return to a traditional "workshop," a place where products are constructed. In our case, this is communication: tailor-made, without predefined standards, spiced up by the flavour of a difference which we want to cultivate and develop, just like a flourishing fruit in a much-beloved garden.
|
This is how we have fun and how we share our fun with those who want to travel the same road as us, with the same enthusiasm and, above all, with new and different eyes - like those of a child who still wants to learn and explore.
|
The real voyage of discovery consists not in seeking new landscapes but in having new eyes! |
|
| |
Marcel Proust |
|
Since May 2008, we have become affiliated with Ogilvy Public Relation Worldwide Network and have taken on the name of Aida Partners Ogilvy PR.
Ogilvy Public Relations Worldwide ( www.ogilvypr.com) is a leading international group operating the marketing communication sector with more than 60 offices in major cities around the world. For the past 27 years, Ogilvy PR has been providing its clients with diversified levels of strategic PR consultancy services in consumer marketing, corporate, healthcare, technology, public affairs, social marketing and the entertainment sector. Furthermore, the company also offers customers its experience in the biotechnology and government relations through its subsidiaries, Feinstein Kean Healthcare and Ogilvy Government Relations. Ogilvy PR is part of the WPP Group, one of the leading communication groups in the world (NASDAQ: WPPGY, www.wpp.com).
|
