The courses of Public Speaking are useful to teach to managers the bases of the public exposition, learning the behaviour to keep in different situations: broadcast or television interviews, convents and press conferences.

Each of this occasion needs a particular and specific approach. The most important thing is to keep high the attention and to communicate strongly the main contents.

Aida Partners Ogilvy PR works with theatre actors which have also a specific forming in management schools and Universities and uses the “recorded simulation technique”. This method allows to make comments and to evaluate improvements of each student.

In particular cases we use focus groups and “emotional marketing” method (biofeedback, etc), helped also by 1to1Lab specialists.