Aida Partners Ogilvy PR
 
Crisis management litigation
This is a particular area of communication that contemplates the relation with media and with main publics of the business.

This particular area needs competences and an extreme sensibility. Aida Partners Ogilvy PR professional men have experience in “crisis management” since 90es, teaching to universities and running courses projected “ad hoc” for business’ top management. Moreover they have written several manuals regarding administration, used by various Italian and multinational company.

In the area of crisis management, can be fit in the “Litigation Management”, that includes the cooperation between communicators and lawyers in case of problems.

For this reason, Aida Partners Ogilvy PR cooperates with the lawyer’s office “Maccabruni & Partners”.
Preparation-stage:
  • Study of the various sceneries, finding areas that can bring situations of crisis
  • Management interview
  • Drawing up action proceedings
  • Management training
  • Drawing up standard material to use in case of crisis
  • Find out who will be the spoken person and who will take part into the crisis team
  • Find communication strategies to prevent the crisis
  • Screening activities in crisis situations
Development and maintenance stage:
  • Strategic analysis of the crisis
  • Finding out resolution plans and interlocutors
  • Activation of the crisis committee
  • Awarding of the responsibilities
  • Continuous screening
  • Cooperation between management and lawyers
  • Communication strategies on medias and specific publics
  • Realization of the resolution plans to exit from the crisis