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Bialetti - Corporate and Financial Communication 2006/2007
Client
Bialetti
Objectives
- maximise the Company listing process (july '07) image outcome
- show Bialetti Industrie as a case of successful "Made in Italy" company in the world
- create added value for the business community and analysts
- Manage and support the Bialetti Industrie brand before, during and after the listing process
Target
Media, investors, financial community, institutions, internal and external stakeholders.
Strategy
Create a new positioning for Bialetti Industrie by emphasizing all the Company tangible and intangible assets: the Bialetti history, values, brands, but also its CSR and environmental commitment.
Activities
The corporate and financial communication plan set up for Bialetti included:
- Public Affairs:
- accession to Symbola, the Italian Qualities Foundation;
- Partnership with the environmental organization Legambiente: Salvalitalia (Save Italy) and Salvalarte (Save Art) projects;
- Participation of Mr. Alberto Piantoni (Bialetti's CEO) as a speaker to conferences dealing with the Made in Italy quality theme.
- CSR: ideation of a CSR and sustainability project following the Ethics2Business model, characterized by a real results measurability;
- Media Relations:
- corporate and financial press office activity;
- listing announcement press conference;
- HESPI - BSQ analysis in order to evaluate the press office activity's impact on company reputation.
Press Clippings
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