What direction takes the communication during the era of new technologies?
People like us, who work in communication area since long time, ask themselves what evolution could this area have.
Can we reach the addressee of our messages without recur to reality show models? Is it still possible to furnish real information to the public? Is the public able to select useful information between the possibilities he is continuously submitted to?
To explain the origin of everything we recur to the concept of primordial emptiness, a ground zero that allows us to start.
How can we reach harmony if we are submitted to this chaos of fullness, far from our origins?
Contemporary society get us used to fulfil superficial needs, not real ones.
We should keep much attention on what is right to say and its quality, and say it with the constant consciousness that count on the appearance in often counterproductive.
For this reason, being faithful to our acronym Attention, Interest; Desire and Action, we furnish to our public concrete and truthful information about our objective.
We are not afraid about going counter-current against our colleagues, which increase the saturation and the noise of information system.
